This case study examines the development and use of logos in the hospitality industry as well as challenges the reader to react and share impressions of the logos and their effectiveness in the hospitality and tourism industry. As exemplar, readers are introduced to the function of state hospitality associations and their logos within a framework that advocates for industry members.
Logos as Branding: Making an Impression
- Author: &
- Publisher:International CHRIE
- Publication year:2015
- Online pub date:
- Discipline: Brand Management & Strategy, Marketing Strategy, Tourism, Events & Hospitality Marketing
- Contains:Teaching Notes
- Length:3,745 words
Region:Northern AmericaCountry:United States of AmericaState:North Carolina, TennesseeIndustry:AccommodationOriginally Published In:2015). Logos as branding: Making an impression. Journal of Hospitality & Tourism Cases, 4 (4), 69– 77., & (Type:Online ISBN:9781529712650Copyright: © 2015 International Council on Hotel, Restaurant, and Institutional Education (ICHRIE). All rights reserved.