Logos as Branding: Making an Impression

Logos as Branding: Making an Impression

  • Case
  • Teaching Notes

This case study examines the development and use of logos in the hospitality industry as well as challenges the reader to react and share impressions of the logos and their effectiveness in the hospitality and tourism industry. As exemplar, readers are introduced to the function of state hospitality associations and their logos within a framework that advocates for industry members.

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles