Logos as Branding: Making an Impression

Logos as Branding: Making an Impression

  • Case
  • Teaching Notes
Abstract

This case study examines the development and use of logos in the hospitality industry as well as challenges the reader to react and share impressions of the logos and their effectiveness in the hospitality and tourism industry. As exemplar, readers are introduced to the function of state hospitality associations and their logos within a framework that advocates for industry members.

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