Logistics Design at Fresh Buy

  • Supplementary Resources

Abstract

Fresh Buy (FB) is one of the leading players in e-grocery market in Mumbai, India. FB’s main specialty is in supplying fresh fruits and vegetables, which is sourced from farmers, and distributed through its collection center. This case illustrates a typical trade-off between increased logistics cost and delayed deliveries faced by FB. This case brings up the issues with the vehicle routing problem with time windows (VRSPTW). An illustration presents the Clark and Wright Savings algorithm for route development. It also provides an enriched platform to compare and evaluate different demand scenarios in a growing market.

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles