Lilly Pulitzer at Target

Name: Lilly Pulitzer at Target
ISBN: 9781506371979

Author:
Herbert Sherman
,
Hannah K. Walter
&
Naveed Ahmad
Publisher:SAGE Publications, Inc.
- Publication year:2015
- Online pub date:January 04, 2017
Discipline: Marketing, Direct Marketing, Business & Management Skills
Contains:Teaching Notes
Length:1,166 words
DOI:http://dx.doi.org/10.4135/9781506371979
Keywords:
consumers, Delphi technique, designers, inventory, stores, targeting, values scale

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Region:Northern America

Country:United States of America

Industry:Manufacture of wearing apparel

Organization:Target| Lilly Pulitzer

Organization Size:
Large info

Originally Published In:
Lussier, R. ( 2016). Lilly Pulitzer at Target. Management fundamentals: Concepts, applications, and skill development (
7th ed.
, pp. 57– 58). Thousand Oaks, CA: SAGE Publications, Inc. Print. ISBN: 9781506303277.

Type:
Indirect case info

Online ISBN:9781506371979

Copyright: © SAGE Publications, Inc. 2017

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Case
Teaching Notes

Abstract

Lilly Pulitzer is a high-end luxury designer known for its colorful American resort wear. Target decided to collaborate with Lilly Pulitzer—the first big designer that it brought back to shelves after abandoning its original mantra.

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  Sherman, H., Walter, H., & Ahmad, N., (2015). Lilly pulitzer at target. In SAGE Business Cases. SAGE Publications, Ltd., https://www.doi.org/10.4135/9781506371979
  
  Sherman, Herbert, Hannah K. Walter, and Naveed Ahmad."Lilly Pulitzer at Target." In SAGE Business Cases. London: SAGE Publications Ltd., 2021. http://dx.doi.org/10.4135/9781506371979.
  
  Sherman, H., Walter, H. and Ahmad, N., 2015. Lilly Pulitzer at Target. London: SAGE Publications, Inc. Available at: <http://www.doi.org/10.4135/9781506371979> [Accessed 25 Jul 2021].
  
  Sherman, Herbert, et al."Lilly Pulitzer at Target." SAGE Business Cases. London: SAGE Publications, Inc., 2021. 25 Jul 2021, doi: https://www.doi.org/10.4135/9781506371979.
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