Case

Lilly Pulitzer at Target

By:
Herbert Sherman
,
Hannah K. Walter
&
Naveed Ahmad
Publisher:SAGE Publications, Inc.
- Publication year:2015
- Online pub date:January 04, 2017
Discipline: Marketing (general), Direct Marketing, Business & Management Skills
Contains:Teaching Notes
Length:1,166 words
DOI:https://dx.doi.org/10.4135/9781506371979
Keywords:
consumers, Delphi technique, designers, inventory, stores, targeting, values scale

Show all Show less
Region:Northern America

Country:United States of America

Industry:Manufacture of wearing apparel

Organization:Target| Lilly Pulitzer

Organization Size:
Large info

Originally Published In:
Lussier, R. ( 2016). Lilly Pulitzer at Target. Management fundamentals: Concepts, applications, and skill development (
7th ed.
, pp. 57– 58). Thousand Oaks, CA: SAGE Publications, Inc. Print. ISBN: 9781506303277.

Type:
Indirect case info

Online ISBN: 9781506371979

More informationLess information

Case
Teaching Notes

Abstract

Lilly Pulitzer is a high-end luxury designer known for its colorful American resort wear. Target decided to collaborate with Lilly Pulitzer—the first big designer that it brought back to shelves after abandoning its original mantra.

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Sherman, H., Walter, H., & Ahmad, N., (2015). Lilly pulitzer at target. In SAGE Business Cases. SAGE Publications, Ltd., https://dx.doi.org/10.4135/9781506371979
  
  Sherman, Herbert, Hannah K. Walter, and Naveed Ahmad."Lilly Pulitzer at Target." In SAGE Business Cases. London: SAGE Publications Ltd., 2022. https://dx.doi.org/10.4135/9781506371979.
  
  Sherman, H., Walter, H. and Ahmad, N., 2015. Lilly Pulitzer at Target. London: SAGE Publications, Inc. Available at: <https://dx.doi.org/10.4135/9781506371979> [Accessed 22 May 2022].
  
  Sherman, Herbert, et al."Lilly Pulitzer at Target." SAGE Business Cases. London: SAGE Publications, Inc., 2022. 22 May 2022, doi: https://dx.doi.org/10.4135/9781506371979.
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding icon link (opens in new window)
  
  Embed code:
  
  Copy to clipboard
  
  Cancel
- Get link
  
  Get link icon close
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/cases/lilly-pulitzer-at-target
  
  Copy to clipboard
  
  Cancel
On this page
On this page icon close
On this page

Data resources

Document resources

Video resources
Contents

Sign in to access this content

Get a 30 day FREE TRIAL

Watch videos from a variety of sources bringing classroom topics to life
Read modern, diverse business cases
Explore hundreds of books and reference titles

Lilly Pulitzer at Target

Case

Teaching Notes

Abstract

Sign in to access this content

Get a 30 day FREE TRIAL

Read next

More like this

SAGE Recommends