Like, Comment, Share: Choosing the Right Influencers and Platforms for Influencer Marketing Campaigns

Like, Comment, Share: Choosing the Right Influencers and Platforms for Influencer Marketing Campaigns

  • Case
  • Teaching Notes
Abstract

Lost Treasures, a sustainable company specializing in manufacturing and selling bags and jewelry made from “trash,” is on the brink of becoming a medium-sized company. Campaigning online has gone well, but founder Michelle Clarks has realized that to reach more customers, she must energize her marketing strategies. To broaden her marketing activities and reach a wider audience, she is looking into influencer marketing with the intent to increase brand awareness, gain new followers and customers, and obtain customer loyalty.

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