Case

Lego Learns to Make Sustainable Environmental Decisions

By:
Robert N. Lussier
Publisher: SAGE Publications, Inc.
- Publication year: 2016
- Online pub date: January 04, 2017
Discipline: Corporate Social Responsibility, Consumer Culture
Contains: Teaching Notes
Length: 848 words
DOI: https://dx.doi.org/10.4135/9781506371634
Keywords:
environmental factors, Greenpeace, Lego, packaging, special care, sustainability, wind power
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Region: Northern America

Country: United States of America

Industry: Manufacturing

Organization: Lego

Organization Size:
Largeinfo

Originally Published In:
Lussier, R. ( 2016). Lego Learns to Make Sustainable Environmental Decisions. In Management fundamentals: Concepts, applications, and skill development (7th ed., pp. 57– 58). Thousand Oaks, CA: SAGE Publications, Inc. Print. ISBN: 9781506303277.

Type:
Indirect caseinfo

Online ISBN:9781506371634

Copyright: © SAGE Publications, Inc. 2017

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Case
Teaching Notes

Abstract

Every kid loves to play with LEGO bricks. But even LEGO, the Danish company for which “LEGO” is an abbreviation of the two Danish words leg godt, meaning “play well,” still can learn how to make profits and be environmentally friendly.

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  Lussier, R., (2016). Lego learns to make sustainable environmental decisions. In SAGE Business Cases. SAGE Publications, Ltd., https://dx.doi.org/10.4135/9781506371634
  
  Lussier, Robert N."Lego Learns to Make Sustainable Environmental Decisions." In SAGE Business Cases. London: SAGE Publications Ltd., 2022. https://dx.doi.org/10.4135/9781506371634.
  
  Lussier, R., 2016. Lego Learns to Make Sustainable Environmental Decisions. London: SAGE Publications, Inc. Available at: <https://dx.doi.org/10.4135/9781506371634> [Accessed 27 Jun 2022].
  
  Lussier, Robert N."Lego Learns to Make Sustainable Environmental Decisions." SAGE Business Cases. London: SAGE Publications, Inc., 2022. 27 Jun 2022, doi: https://dx.doi.org/10.4135/9781506371634.
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