Legendary Retail Brands: A Sustainable Business Model?

Legendary Retail Brands: A Sustainable Business Model?

  • Case
  • Supplementary Resources
Abstract

With many years of experience as an entrepreneur and businessman, Alan Reeves, chief operating officer (COO) of Legendary Retail Brands (LRB), which was the shareholder and administrator of the Mica, DIY Depot and House of Paint and Décor voluntary buying group (VBG) brands, was continuously thinking about the next step for the group. Member profitability was good, despite a tough economic environment, but Reeves was aware that this could change easily. “That’s why we need to plan ahead for the next five years,” he thought. As he planned for the next board meeting in September 2016, Reeves considered the options for the group and what he could recommend regarding the way forward.

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles