This case study presents a debatable issue regarding lean finely textured beef (LFTB) also known as pink slime. The case presents how the nation’s leading fast food restaurants changed their major purchasing practices, not because of government regulations, but rather from increased pressure from consumers. Students learn the important role of social media tools in today’s technological environment.
Lean, Finely Textured Beef or Pink Slime: Controversial Debate
- Publisher:International CHRIE
- Publication year:2013
- Online pub date:
- Discipline: Brand Management & Strategy, Social Media Marketing
- Contains:Teaching Notes
- Length:6,083 words
Region:Northern AmericaCountry:United States of AmericaIndustry:Food and beverage service activitiesOriginally Published In:2013). Lean, finely textured beef or pink slime: Controversial debate. Journal of Hospitality & Tourism Cases, 2 (2), 9– 21.(Type:Online ISBN:9781529707557Copyright: © 2013 International Council on Hotel, Restaurant, and Institutional Education (ICHRIE). All rights reserved.