Case
Abstract
This case study focuses on UK entrepreneur, Freddy Laker, and illustrates the effects of introducing Skytrain, a low-cost airline with an innovative business model, into a highly competitive market.
This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.
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