Case
Teaching Notes
Supplementary Resources
Abstract
This case study is on the Emirates Friendship Hospital (EFH), a ship that provides medical services to the bottom of the pyramid (BOP) population residing in char areas of the Jamuna River in northern Bangladesh. Deprived of regular access to medical services, these people look forward to the arrival of the Jahaj, or ship, with a solution to their ailments. Despite being equipped with state of the art facilities and delivering services through a team of dedicated local and foreign doctors, the only money EFH charges its patients is about BDT 5 (USD 0.60), which is more of a fee to assure dignity of the individual rather than to ensure a revenue stream. Providing this service to the BOP population comes with its own unique set of challenges and EFH has, during the past decade, designed unique ways of providing service seamlessly. Despite success during the last ten years, EFH faces a unique set of challenges. The case offers students an opportunity to understand the strategies that need to be formulated to ensure the sustainability of a fully funded project, dependant on a dedicated workforce, and in an extremely remote area.
This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.
2023 Sage Publications, Inc. All Rights Reserved
Resources
Appendix: Abbreviations and Acronyms Used in Case
| Words and acronyms | Meaning in context |
| BOP | Bottom of the pyramid |
| Chairmen | Local leaders |
| FCM | Friendship Community Medic Aides |
| m-Health | Mobile health. This entails harnessing mobile phone technology for the purpose of providing healthcare services |
| OT | Operation Theatre |
| NGO | Non-governmental organization |
| VIA test | Visual test with acetic acid |
This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.
2023 Sage Publications, Inc. All Rights Reserved
