The evolution process of an organized sector is always interesting to study from management perspective. The study becomes fascinating if the sector has grown with the same people who earlier used to manage the same business in traditional ways. In the Indian sub-continent type of business is generally concentrated in a caste grouping. Goldsmiths or textile weavers belong to a particular caste group. This case narrates a story of a group of people from shoemaker community who successfully transform their hereditary business to a modern organized retailing format by forming an association. It explains how small businesses can sustain against the winds of globalization and keep alive the spirit of entrepreneurship. It is the story of a giant step of tiny traders from a tradition bound business format to a business based on modern concepts of management.