Is Paying Athletes the Future of the NCAA?


At the end of June 2021, the Supreme Court ruled unanimously against the National Collegiate Athletic Association (NCAA) in an antitrust case. The ruling stated that the NCAA went too far in restricting education-related aid for student athletes, with the court noting that formal legislation would be better suited for addressing non-education-related compensation, such as salary, endorsements, or other monetary gain from their name, image, and likeness (NIL). This is a crucial gateway toward eventually paying student athletes, a movement that has gained an increasing amount of public and political support in recent years. This case asks students to discuss the ruling and how it will influence the arguments both for and against paying student athletes.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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