Is Micro-fulfillment the Next Big Bet for Malls, Retailers, and Restaurants?


This case explores the potential for repurposing outdated shopping malls as micro-fulfillment hubs for restaurants and retailers. The COVID-19 pandemic compounded commercial real estate occupancy challenges while increasing demand for restaurant and retail delivery. Supporting resources define micro-fulfillment, detail market trends, and provide meaningful examples. Students are asked to explore the opportunities and challenges associated with micro-fulfillment and the possible effects on other industries.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2023 Sage Publications, Inc. All Rights Reserved

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