At the Intersection of Technology, Food, and Ethics: The Cell-Based Meat Industry

Abstract

Cell-based meat companies are newcomers to the U.S. meat industry. The production and development of cell-based meat is evolving at a rapid pace and may be poised to disrupt the meat production industry. This nontraditional source of protein has distinct advantages, potentially making it more cost effective and environmentally friendly than traditional meat. However, unique challenges may also affect its acceptance in the marketplace. Sensing the impact cell-based meat could have on the industry, traditional meat producers and associations are lobbying for measures to put cell-based meat in a separate category from traditional meat. Such regulatory measures could potentially impede the cell-based meat industry’s growth.

This case features a start-up, Pure Meats, in the infant cell-based meat industry that is trying to move to the growth phase amidst industry giants. It also demonstrates various debates and conversations of relevant stakeholders regarding an innovative product’s journey in gaining mainstream acceptance.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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