Innovation and Development of China Machine Press in the New Century

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Abstract

On September 15, 2012, China Machine Press (hereinafter referred to as CMP) held its 60th anniversary ceremony in Jingxi Hotel in Beijing. The president of CMP, Mr. Wang Wenbin, delivered a warm speech: “After 60 years of development, China Machine Press has become one of the largest technical information service institutions in the field of Chinese industries, and become the publisher owning the largest share of China's book retail market. In 2012, CMP's annual book sales reached 35 million copies, issued periodicals hit 7 million copies, sales revenues exceeded 950 million Yuan, and tangible assets topped 1.3 billion Yuan. CMP has become a service entity of information collection, value-added information processing, and communication services. Our main business covers books, periodicals, consultancy, and distribution. Our product portfolio includes books, periodicals, online media, exhibitions, research reports, data products, audio and video products, and electronic publications. We integrate print media, audio-visual media, and network media together and become a specialized information provider as well as a large comprehensive S & T (science and technology) publishing house.…” As President Wang Wenbin reviewed CMP's journey over the past 60 years with a smile, he also focused on CMP's future development. Now China's book publishing industry system transformation has been basically completed and the number of listed publishing firms has increased. Publishing house began to shift from decentralized development to grouping or clustering development. Since 2008, the tendency appears that the growth rate of Chinese publishing market slows down, while the market develops increasingly maturely. With the improvement of science and technology and the rise of digital publishing, the traditional publishing industry is facing tough challenges. Facing these transformations of the macro markets, where's the path for the development of CMP in the future? Will CMP strive for development unceasingly with accumulated valuable experience for many years and its own technical resources and capabilities? Facing the future, President Wang Wenbin appears to have his new strategic plan…

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