Impact of Media on Entrepreneurship: The Case of Noksha

Impact of Media on Entrepreneurship: The Case of Noksha

  • Case
  • Teaching Notes
Abstract

Noksha is a weekly supplement in Prothom Alo, the leading Bengali daily newspaper of Bangladesh, focusing on keeping readers up to date with fashion, lifestyle, and more, and investigating socio-economic issues of Bangladesh. The magazine also publishes stories and features designed to encourage entrepreneurship, with the main sections providing creative tasks to help readers and early entrepreneurs to improve. Many entrepreneurs have started their own business after being inspired by Noksha.

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