HRM at Affluent Advertising (Pvt.) Ltd

HRM at Affluent Advertising (Pvt.) Ltd

  • Case
  • Supplementary Resources
Abstract

Affluent Advertising establishes a Human Resource (HR) department in response to increasing external competition and internal turnover. The department's prerogative, however, is primarily limited to the espousal of administrative discipline and communication of top managements' decisions to employees, after anchoring them in rhetoric of management knowledge and organizational efficiency. An early and unexpected failure of this department raises several questions regarding its need and significance as well as its future in the organization. At a more broad level, the case highlights the use or abuse of HR department as a tool for reinforcing systems of dominance and legitimizing the self-interested decisions of top management and firm owners. In doing so, it not only challenges the unitarist theories of management that treat workplace as an integrated ...

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles