How Will E-Scooter Companies Develop a Competitive Advantage?

How Will E-Scooter Companies Develop a Competitive Advantage?

  • Case
  • Teaching Notes
Abstract

Bird, Lime, and other electric scooter (e-scooter) providers have experienced a surge in popularity in U.S. cities. Bird claims to operate in more than 100 U.S. cities and Lime was at 101 cities on December 6, 2018 (see corporate websites). Scalability is important to investors. The e-scooters are convenient for riders in downtown areas or close to universities. Through the use of smartphones, riders rent the e-scooters and then leave them wherever they finish their ride. Future riders with the appropriate app can then locate them on their smartphones. Contractors or employees pick up the e-scooters at the end of the day, recharge them at night, and the next morning they place them in areas known to be popular for future riders. The major issues ...

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