As widespread protests in support of the Black Lives Matter (BLM) movement continue to fill streets of major U.S. cities, many corporations and brands are scrambling to pledge advocacy through corporate activism initiatives and to release public relations statements in support of BLM. This case asks students to review and discuss these efforts.
How Will BLM Change Corporate Activism?
- Publisher:SAGE Publications: SAGE Business Cases Originals
- Publication year:2020
- Online pub date:
- Discipline: Corporate Social Responsibility, Public Relations (Business), Business, Government, & Society
- Contains:Teaching Notes | Video
- Length:605 words