holo|one uses the new technology of augmented reality to sell its mixed reality software to other businesses to improve efficiency and save on costs. The case describes the history of the firm and their expansion into Chinese city Chongqing. Dominki Trost, the co-founder and CEO of holo|one must acclimate to the different customs of doing business in China and debate how much faith to put into the Chinese manager Jeffrey Zhe Li, responsible for holo|one’s growth in the Chinese market.
holo|one: A Swiss Tech Startup Ventures to China
- Author: &
- Publisher:University of Zurich
- Publication year:2019
- Online pub date:
- Discipline: Entrepreneurial Strategies, Asian Pacific Business
- Contains:Document | Supplementary Resources
- Length:4,225 words
Organization:holo|oneOrganization Size:Originally Published In:2019). holo|one: A Swiss tech startup ventures to China. S2CSC 028-19-07. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich., & (Type:Online ISBN:9781529735895Copyright: © 2019 The Swiss Chinese Case Study Center of the University of Zurich.