holo|one: A Swiss Tech Startup Ventures to China

holo|one: A Swiss Tech Startup Ventures to China

  • Case
  • Supplementary Resources
Abstract

holo|one uses the new technology of augmented reality to sell its mixed reality software to other businesses to improve efficiency and save on costs. The case describes the history of the firm and their expansion into Chinese city Chongqing. Dominki Trost, the co-founder and CEO of holo|one must acclimate to the different customs of doing business in China and debate how much faith to put into the Chinese manager Jeffrey Zhe Li, responsible for holo|one’s growth in the Chinese market.

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