Holidaying at Home

Name: Holidaying at Home
ISBN: 9781473938175

Rosalind Masterson

doi:10.4135/9781473938175

Cases

By:
Rosalind Masterson
Publisher: SAGE Publications Ltd
- Publication year: 2009
- Online pub date: March 06, 2016
Discipline: Marketing Research, Research Methods for Business & Management (general)
Contains: Teaching Notes
DOI: https://doi.org/10.4135/9781473938175
Keywords:
accommodation, beds, breakfast, documentary research, holidays, hotels, marketing research
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Length: 332 words

Region: Northern Europe

Country: United Kingdom of Great Britain and Northern Ireland

Industry: Accommodation

Organization: fictional/disguised

Organization Size:
Smallinfo

Originally Published In:
Masterson, R. , & Pickton, D. ( 2014). Holidaying at Home. In Marketing: An introduction (
3rd ed.
, p. 230). London: SAGE Publications Ltd. Print. ISBN: 9781446266472.

Type:
Indirect caseinfo

Online ISBN:9781473938175

Copyright: © Rosalind Masterson and David Pickton 2014

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Case
Teaching Notes

Abstract

Our hypothetical company is considering developing a b&b facility, and we are to conduct research to evaluate the success of the potential investment.

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  Masterson, R., (2009). Holidaying at home. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781473938175
  
  Masterson, Rosalind."Holidaying at Home." In Sage Business Cases. London: Sage Publications Ltd., 2023. https://doi.org/10.4135/9781473938175.
  
  Masterson, R., 2009. Holidaying at Home. London: Sage Publications, Inc. Available at: <https://doi.org/10.4135/9781473938175> [Accessed 27 Mar 2023].
  
  Masterson, Rosalind. "Holidaying at Home". Sage Business Cases. London: SAGE Publications, Inc., 2023. 27 Mar 2023, doi: https://doi.org/10.4135/9781473938175.
  
  Masterson, Rosalind. Holidaying at Home Sage Business Cases. London: 2009. doi:10.4135/9781473938175. Accessed March 27, 2023.
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