Hitachi: Efforts to Preserve Ecosystems


The conservation and preservation of the environment has been accorded high priority at global, national and organizational levels and various measures have been taken towards these ends. At the global level, agencies like the United Nations are taking preventative steps to improve the situation. Similarly, various governments have also taken initiatives to decrease the damage being done to the environment. At the micro level, organizations are also adopting environmental strategies as part of larger corporate social responsibility programs to protect the environment, improve their competitive advantage, and benefit their companies. This case highlights how Hitachi has adopted environment-friendly CSR activities as a strategy to protect the environment, to be recognized as a socially responsible organization, and to benefit economically.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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