This case study is about a general manager of a historic hotel property in Norwest Arkansas. In an attempt to enhance the performance of his hotel, he has to make a decision between two incompatible improvement strategies. The first strategy is the promotion of the hotel as a dream destination for weddings. The second strategy is the promotion of the hotel as the place to come for both weddings and ghost tourism.
A Historic Hotel Strategic Management Approach for Performance Improvement
- Author: , &
- Publisher:International CHRIE
- Publication year:2015
- Online pub date:
- Discipline: Marketing Decision Making, Strategic Decision-Making
- Contains:Teaching Notes
- Length:2,879 words
Region:Northern AmericaCountry:United States of AmericaState:ArkansasOriginally Published In:2015). A historic hotel strategic management approach for performance improvement. Journal of Hospitality & Tourism Cases, 4( 1), 97– 103., , & (Type:Online ISBN:9781529710823Copyright: © 2015 International Council on Hotel, Restaurant, and Institutional Education (ICHRIE). All rights reserved.