35 billion RMB - that's the figure made in online sales transactions by Alipay (the Chinese version of PayPal) on November 11th, 2013. What is to guide Chinese consumers in purchasing decisions as they move en masse to an online purchasing environment? With the strong growth of Chinese domestic consumption, more and more Chinese consumers are realizing they need an independent shopping guide that can help them to find the quality and functionality they need from among millions of alternatives. However, few solutions in the market meet the necessary criteria for independent reviews, competent expertise and wide coverage. QuarkMan technology was tailored to meet this need.
The major global players in this area are Consumer Reports in the US, Choice in Australia, Stiftung Warentest in Germany. Consumer reports in the US has the longest history. It started in 1936 and has a current customer base of about 3.9 million.