Helping Chinese Consumers Making the Informed Choices: the Challenge of Trust

Abstract

35 billion RMB - that's the figure made in online sales transactions by Alipay (the Chinese version of PayPal) on November 11th, 2013. What is to guide Chinese consumers in purchasing decisions as they move en masse to an online purchasing environment? With the strong growth of Chinese domestic consumption, more and more Chinese consumers are realizing they need an independent shopping guide that can help them to find the quality and functionality they need from among millions of alternatives. However, few solutions in the market meet the necessary criteria for independent reviews, competent expertise and wide coverage. QuarkMan technology was tailored to meet this need.

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Exhibit 1: the Mature Global Industry Players:

The major global players in this area are Consumer Reports in the US, Choice in Australia, Stiftung Warentest in Germany. Consumer reports in the US has the longest history. It started in 1936 and has a current customer base of about 3.9 million.

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Exhibit 2: QuarkMan Company Structure

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Exhibit 3: QuarkMan Media Structure Chart

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Exhibit 4: Chinese 3rd party testing industry market share by organization type

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Exhibit 5: Chinese 3rd party test industry sector growth rate

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Exhibit 6:QuarkMan Wechat Demo

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Exhibit 7: QuarkMan Weibo: every Jancr report receives over 100,000 reviews

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Exhibit 8: Report sample:《2013 TV Buying Guide》

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Exhibit 9: The Jancr and CCR Logo

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