handy: Revolutionizing the Way Travelers Stay and Play


Founded in March 2012, Tink Labs is best known for its flagship “handy” smartphone provided free by its partner hotels to their guests. Beyond a phone, handy is designed as a single touchpoint to enhance guest experiences. After obtaining USD 160 million in financing from online lending platform operator WeLab in January 2016, Tink Labs further raised a whopping USD 125 million in funding, which fueled its global expansion through optimization of its technology and partner networks. This case provides readers with an opportunity to understand how Tink Labs builds a repeatable, scalable, and profitable business model, and takes them further to explore how to drive company growth using pivots.

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