This case study discusses how the social enterprise Hand in Hand is developing market linkages to scale up the rice value chain in Tamil Nadu, southern India. Hand in Hand, which specializes in microfinance, women’s empowerment, enterprise development, and sustainable development, is working on creating an inclusive rice value chain. Students need to consider the main decision point of the case study, which is how Hand in Hand can create a socially inclusive and economically sustainable rice value chain for small-scale producers and other stakeholders in southern India. In the case study, students also learn about the challenges faced by Hand in Hand in developing market linkages for diverse value chain actors such as farmers, millers, wholesalers, and retailers. They also get to discuss current practices and brainstorm on how Hand in Hand can create an ecosystem in which higher levels of trust and mutual cooperation could be fostered among rice farmers, wholesalers, retailers, and millers.
The Case of the Hand in Hand Rice Value Chain Initiative in India: How Can Social Enterprises Catalyze Inclusive Market Development?
- Author: , , &
- Publisher:SAGE Publications: SAGE Business Cases Originals
- Series:Social Impact
- Publication year:2020
- Online pub date:
- Discipline: Business-to-Business Marketing, Ethical & Sustainable Marketing, Supply Chain Management
- Contains:Teaching Notes
- Length:4,062 words
Region:Southern AsiaCountry:IndiaOrganization:Hand in HandOrganization Size:Type:Online ISBN:9781529711769Copyright: © Priyanka Jayashankar, Sree Nilakanta, Geetha Mohan, and Wesley Johnston 2020