Groupthink in the Sweat Lodge

Groupthink in the Sweat Lodge

  • Case
Abstract

In 2009, spiritual seekers paid to attend a five-day Spiritual Warrior Retreat near Sedona, Arizona, led by self-help expert and New Age guru James Arthur Ray. During the final activity of the retreat, in an overcrowded, overheated sweat lodge, three participants died and a further 20 required urgent medical attention. This case study investigates the role that ‘groupthink’ could have had in this tragic outcome, and asks readers to consider the ethical implications therein.

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