Grameenphone: Growth Strategy Amid Changing Regulatory Environment and Industry Trends

Abstract

Grameenphone of Bangladesh is coming under pressure as telecom companies, facing competition from non-traditional players, must shift focus to non-voice services. Major regulatory reforms are also changing the telecom industry: a licensing guideline that limits bidding for a tower company license, the significant market power regulation, and the mobile number portability service, which allows users to switch carriers without changing numbers. In particular, mobile number portability service has caused Grameenphone to lose subscribers. Although case details are specific to the context of a developing country and the telecom industry, the principles involved apply to business strategy, competitive, and driving forces faced by business everywhere.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2023 Sage Publications, Inc. All Rights Reserved

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