Grameenphone: Growth Strategy Amid Changing Regulatory Environment and Industry Trends

Abstract

Grameenphone of Bangladesh is coming under pressure as telecom companies, facing competition from non-traditional players, must shift focus to non-voice services. Major regulatory reforms are also changing the telecom industry: a licensing guideline that limits bidding for a tower company license, the significant market power regulation, and the mobile number portability service, which allows users to switch carriers without changing numbers. In particular, mobile number portability service has caused Grameenphone to lose subscribers. Although case details are specific to the context of a developing country and the telecom industry, the principles involved apply to business strategy, competitive, and driving forces faced by business everywhere.