Google Inc./Alphabet Inc.: Privacy in the Business of Personal Information

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Abstract

Google Inc., now an Alphabet company, is almost 20 years old. It has introduced many innovative products like Search, AdSense, Gmail, Google Maps, and Google Glass. The company’s spirited approach to information sharing has garnered criticism that it violates personal privacy. On a backdrop of evolving law and policy, Google provides an important example to explore the ethical dimensions of building a successful business from novel technology.

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