The case centers on Ma Shuhua the CEO of Goldmyk headwear, a Chinese manufacture in Qingdao, north east China. As production costs rise in China due to greater environmental regulation and the increasing cost of land as well as a possible trade war between the U.S.A and china. Ma Shuhua must consider if he should relocate his business to a country with cheaper production costs or focus on domestic markets rather than exporting goods to Europe and China.
Goldmyk – Born Global (A)
- Publisher:University of Zurich
- Publication year:2017
- Online pub date:
- Updated:September, 2020
- Discipline: International Trade, Far Eastern Business Studies, International Business Legislation
- Contains:Document | Supplementary Resources | Teaching Notes | Video
- Length:3,000 words
Country:ChinaIndustry:Manufacture of wearing apparelOrganization:Goldmyk HeadwearOrganization Size:Originally Published In:2017). Goldmyk – Born global (A). S2CSC 008-17-03. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich.(Type:Online ISBN:9781526491459Copyright: © 2017 The Swiss Chinese Case Study Center of the University of Zurich.