Goldmyk – Born Global (A)

Goldmyk – Born Global (A)

  • Case
  • Teaching Notes
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The case centers on Ma Shuhua the CEO of Goldmyk headwear, a Chinese manufacture in Qingdao, north east China. As production costs rise in China due to greater environmental regulation and the increasing cost of land as well as a possible trade war between the U.S.A and china. Ma Shuhua must consider if he should relocate his business to a country with cheaper production costs or focus on domestic markets rather than exporting goods to Europe and China.

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