GoGoVan: Redefining the Last-Mile Logistics Experience

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Officially launched in July 2013, GoGoVan is a mobile application platform that connects individuals and businesses directly to thousands of drivers for fast and reliable last-mile deliveries. In August 2017, the company merged with 58 Suyun, one of China’s largest intra-city logistics platforms, to become the first technology unicorn in Hong Kong. Since then, the company has extended its presence to more than 300 cities across Hong Kong, Singapore, South Korea, India, mainland China, and Taiwan. But what is their next move?

This case provides students with an opportunity to understand the business model of GoGoVan, to analyze customer needs in the context of transporting goods, and to identify risks in GoGoVan’s strategic directives. How should GoGoVan mitigate these risks and move forward to become the world’s number one intra-city logistics platform?

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