Case
Teaching Notes
Supplementary Resources
Abstract
Officially launched in July 2013, GoGoVan is a mobile application platform that connects individuals and businesses directly to thousands of drivers for fast and reliable last-mile deliveries. In August 2017, the company merged with 58 Suyun, one of China’s largest intra-city logistics platforms, to become the first technology unicorn in Hong Kong. Since then, the company has extended its presence to more than 300 cities across Hong Kong, Singapore, South Korea, India, mainland China, and Taiwan. But what is their next move?
This case provides students with an opportunity to understand the business model of GoGoVan, to analyze customer needs in the context of transporting goods, and to identify risks in GoGoVan’s strategic directives. How should GoGoVan mitigate these risks and move forward to become the world’s number one intra-city logistics platform?
This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.
2023 Sage Publications, Inc. All Rights Reserved
Resources
Business Model Canvas: https://strategyzer.com/canvas/business-model-canvas
Value Proposition Canvas: https://strategyzer.com/canvas/value-proposition-canvas
This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.
2023 Sage Publications, Inc. All Rights Reserved
