Global Genes: Communicating the Launch of Global Research Initiative Rare X

Global Genes: Communicating the Launch of Global Research Initiative Rare X

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Abstract

Global Genes, a patient advocacy group for the rare disease community, must plan for the launch and marketing of Rare X, a new data collection and analysis platform. This moonshot proposal is contingent upon the collaboration of various stakeholder groups and will require strategic communicative efforts to deliver the proposal.

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