GiveIndia – The Business of Philanthropy

GiveIndia – The Business of Philanthropy

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GiveIndia is an online donation platform that bridges the gap between the donors and credible non-governmental organizations (NGOs). The focus of GiveIndia has been on individual donations with a vision to create a culture of giving, where every Indian donates at least 2% of their income for the poor. In 2013, the Government of India introduced the Corporate Social Responsibility Bill as per which corporates would need to invest at least 2% of their profits in CSR activities. GiveIndia had not been seeking donations from individuals but is placed at the right spot to exploit this opportunity. Dhaval, the CEO is facing a dilemma. Corporate donations could significantly increase his funding; however, it could also lead to GiveIndia deviating from its mission of creating a ...

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