General Lab

General Lab

  • Case
  • Teaching Notes
  • Supplementary Resources

General Lab is a case study that shows the current situation of a European company operating in the healthcare industry. In particular, General Lab has conducted clinical analysis and managed clinical laboratories in Spain since the early 1990s and has expanded its operations in Europe in the past decade. The case presents information from different corporate areas (strategy, quality, human resources, control, and internationalization) so that students obtain vast information from many different perspectives. The appendices at the end of the case provide financial information that’s compared to General Lab’s main competitor, Laboratorio Dr. F. Echevarne. The purpose of the case is for students to identify the factors that explain General Lab’s success.

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