This three part case series discusses the acquisition of Swiss car manufacturer Volvo by the Chinese carmaker Zheijan Geely Holding Group. The third case in this series describes the launch of Volvo’s new flagship SUV and its sales performance in China since its acquisition in 2010. The case summarises Volvo’s financial position nine years after its acquisition to evaluate whether the acquisition was a success.
Geely’s Acquisition of Volvo Part C: Working Toward Sustainable Success: Will Volvo Flourish in China?
- Publisher:University of Zurich
- Publication year:2019
- Online pub date:
- Updated:September, 2020
- Discipline: Asian Pacific Business, Mergers & Acquisitions
- Contains:Document | Supplementary Resources | Teaching Notes
- Length:1,387 words
Organization Size:Originally Published In:2019). Geely’s Acquisition of Volvo Part C: Working toward sustainable success: Will Volvo flourish in China?. S2CSC 022-19-01. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich.(Type:Online ISBN:9781529723120Copyright: © 2019 The Swiss Chinese Case Study Center of the University of Zurich