GE in India: Changing Healthcare

GE in India: Changing Healthcare

  • Case
  • Teaching Notes
  • Supplementary Resources
Abstract

It was the morning of December 2014, Munesh Makhija reflected on the existing strategy of General Electric (GE) for Bottom of Pyramid (BoP) markets. Makhija had taken over as Managing Director, GE India Technology Center and Chief Technology Officer (CTO) – GE South Asia, in early 2014. Earlier, he served as the CTO for GE Healthcare India from 2010 to 2012 and had spent a little over 12 years, much of it in the US, in its healthcare business. In the past few years, he had the opportunity to get a first-hand feel of the BoP market. He could see how healthcare sector, particularly medical devices market was undergoing a rapid transformation. The impact of ‘Reverse Innovation’ which was the outcome of the strategy adopted ...

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles