Case
Teaching Notes
Abstract
A movie producer must exhibit command over script selection, budgeting, project management, and marketing to successfully execute a movie project. These four roles reflect a theory of entrepreneurship that highlights discovery of opportunity, execution, and strategic use of available resources. For every movie, a producer is entrepreneuring. Shifting focus from the typical “who” and “what” questions of entrepreneurship, in this case an entrepreneur copes with failure and where to channel reactions, addressing two questions: at what point of the entrepreneurial journey do entrepreneurs quit after experiencing failure, and can entrepreneurs with negative experiences employ mentoring as a process to convert negative emotions to positive actions?
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