Fries of the Future


This case discusses the creation of a new, crispier French fry that can hold its shape to last longer periods of time so that it will not become soggy while being delivered to the customer. This case is focused around a National Public Radio Planet Money podcast in which the journalist works with potato scientists to see how development of a new style of French fry is being created, specifically for fast food delivery services. This case may be discussed from a variety of angles including marketing and product design.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2023 Sage Publications, Inc. All Rights Reserved

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