This case discusses the creation of a new, crispier French fry that can hold its shape to last longer periods of time so that it will not become soggy while being delivered to the customer. This case is focused around a National Public Radio Planet Money podcast in which the journalist works with potato scientists to see how development of a new style of French fry is being created, specifically for fast food delivery services. This case may be discussed from a variety of angles including marketing and product design.
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