Frank Andonoplas: Wedding Consultant and Event Planner


Event Planning is a generic term used to explain the various aspects of preparing for an event or activity, or an operation of a business or function of a business. Frank Andonoplas prefers the term event designer, which focuses on all elements involved in creating the ambiance of an environment to push an event beyond the expectations of the client, participant, and even the designer. This case focuses on the importance of event designing through an interview with Frank Andonoplas, who has received multiple awards and certifications in event designing, including the title of Master Wedding Planner, one of the few individuals to receive this honor in the United States. Students will be challenged to consider what the steps are in event planning, designing, and execution, and what tools can facilitate these processes.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2023 Sage Publications, Inc. All Rights Reserved

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles