Football Fever in China Part B: The Fate of FC Sochaux-Montbéliard

Football Fever in China Part B: The Fate of FC Sochaux-Montbéliard

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Abstract

This two part case series discusses the historic acquisition of the French football club FC Sochaux-Montbéliard by LEDUS Club Limited, a subsidiary of Tech Pro, the first time that a Chinese company wholly owned a European football club. The second case in the series discusses FC Sochaux-Montbéliard’s poor footballing performance, which triggered the resignation of Ilia Kaenzig of the football club. FC Sochaux-Montbéliard then embarked on a new direction with new partnerships Baskonia-Alavés Group, a leader in sports management.

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