This two part case series discusses the historic acquisition of the French football club FC Sochaux-Montbéliard by LEDUS Club Limited, a subsidiary of Tech Pro, the first time that a Chinese company wholly owned a European football club. The first case in the series discusses China’s ambitions to become a dominant player on the international football stage and Ledus Club’s strategy and investment in FC Sochaux-Montbéliard to promote the team to the top league in French football.
Football Fever in China Part A: FC Sochaux-Montbéliard Changes Its Jersey
- Author: &
- Publisher:University of Zurich
- Publication year:2019
- Online pub date:
- Updated:September, 2020
- Discipline: Asian Pacific Business, Sports Management
- Contains:Document | Supplementary Resources | Teaching Notes
- Length:4,581 words
Organization Size:Originally Published In:2019). Football fever in China Part A: FC Sochaux-Montbéliard changes its jersey. S2CSC 011-17-06. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich., & (Type:Online ISBN:9781529724097Copyright: © 2019 The Swiss Chinese Case Study Center of the University of Zurich.