FireDoors: A Belarusian Company Is Going Global


Dmitry Bratanov, Director for Development and co-founder of FireDoors—a company producing antismoke and fire-protection curtains for public spaces—was convinced that, after the economic crisis in the Commonwealth of Independent States (CIS) region in 2014–2016, the company needed to expand to other markets in order to secure profitability and sustainability. However, Bratanov was puzzled whether FireDoors should (a) incorporate and open an office in the United States to manage further expansion from there; (b) incorporate in Lithuania and enter the neighboring markets of Lithuania, Latvia, Estonia, and Poland as a European company; or (c) continue in the CIS countries and gradually move toward connected Western and Asian markets. Moreover, the co-founders were not in agreement on an expansion strategy.

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles