Female Leadership: The Case of Ursula Burns

Female Leadership: The Case of Ursula Burns

  • Case
  • Teaching Notes

This case discusses women’s leadership traits, personalities, leadership styles, and the challenges that women face in their role as leaders. To illustrate some of these challenges, this case explores the experience of Ursula Burns, ex-Chief Executive Officer (CEO) of Xerox. Evidence shows that she is honest, straightforward, communicates her thoughts and ideas to others, and leads by example. However, like many women, she faced diverse challenges, including discrimination and projected stereotypes. What are some short-term and long-term solutions to the challenges such women face?

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