Facebook's New Chapter: Rebranding to Meta

Abstract

After nearly two decades of Facebook’s dominance in the social networking and tech spheres, CEO Mark Zuckerberg announced in October that the company would be rebranding as “Meta.” The name change corresponds to Zuckerberg’s new focus on expanding the “metaverse,” which will provide a virtual space for users to engage in various activities via a digital avatar. Although it’s a new, open frontier for the company, Zuckerberg’s announcement was met with skepticism, with many critics positing that it’s Zuckerberg’s attempt to distance the company from recent scandals and controversies. This case asks students to discuss the rebranding and to evaluate Meta’s potential for success.

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles