“Make America Rake Again”: Examining the Sudden Spotlight on Four Seasons Total Landscaping

Abstract

This case looks at the abrupt attention that fell on a small family-owned lawn care business after it found itself in the national spotlight as the site of a Republican-led press conference the day the U.S. general election was called in favor of Joe Biden. The gaffe immediately went viral, and the business, Four Seasons Total Landscaping, quickly monetized the opportunity by launching—and selling out—a line of merchandise. Students are asked to discuss Four Seasons’ savvy handling of the unexpected publicity.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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