Events Management and Audience Safety: What Went Wrong at Astroworld?


An unexpected crowd surge at Astroworld, the Travis Scott-headlined music festival in Houston, Texas, left ten people dead and several hundreds injured. The subsequent investigation revealed multiple failures by festival organizers and security personnel in providing sufficient resources and properly planning for and safeguarding against the possibility of a dangerous crowd surge. The question of who should ultimately be held accountable remains up in the air, as festival organizers, performers, and local police pass around the blame, while lawsuits from victims’ families and affected audience members accumulate. This case asks students to discuss the negligence that led to the tragedy and address whether safety management protocols at live events need to be reformed.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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