Event Design for Tambira’s 20th Anniversary Celebration


Tambira is a fictional organisation that promotes engagement with a traditional musical instrument from Zimbabwe known as the mbira, which is also known as a finger harp. The organisation focuses on supporting the development of musicians who use this instrument as well as educating members of the public and encouraging them to play this instrument whilst learning more about Shona culture, which is prominent in the northern and eastern regions of Zimbabwe. Tambira is celebrating its twentieth anniversary and would like to host an international conference on the heritage of the mbira that incorporates traditional conference elements as well as a cultural programme of live music performances and concerts for members of the public and school music groups. The three-day event must be designed to support key ambitions of the organization around professional development and celebration of the culture of traditional mbira music. The theme for the conference is ‘Looking back to move forward’. The conference will be held in the iconic tourist resort town of Victoria Falls in Zimbabwe. This case study gives students the opportunity to apply event design theory to design an event with both cultural and educational elements.

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