Evaluating OceanGate: How Can Extreme Tourism Redeem Itself?


OceanGate, a company that started expeditions to the Titanic, took the world by storm when one of its submersibles went missing and was later found to have imploded on its way to the shipwreck. The tragedy led to the deaths of five people, including CEO Stockton Rush. This case study explores the precautions that OceanGate could have taken to prevent the disaster and outlines the safety concerns and risks associated with extreme tourism.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2023 Sage Publications, Inc. All Rights Reserved

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