EnviroPump: Venture Capital Financing Options for a Cash-Strapped Entrepreneur

EnviroPump: Venture Capital Financing Options for a Cash-Strapped Entrepreneur

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  • Teaching Notes
Abstract

This case examines the financing options that Tia Lutz has available to keep her company afloat. Lutz conceived of and designed an auxiliary solar-powered pool pump that was cost-efficient and had great market potential. With a successful initial prototype and encouraging feedback from pool stores, Lutz decided to quit her job and formally incorporate EnviroPump. Wanting to preserve full control, she decided not to take on partners, instead financing the business with the USD 200,000 she had in personal savings. Close to a year later, however, Lutz has almost depleted her cash reserves and has still not arrived at a final prototype. With only two weeks before her savings run dry, Lutz must make a decision as to which of three imperfect venture capital offers ...

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