Entrepreneurial Initiative by an International Immigrant: A Case Study on Asian Choice, Warsaw, Poland

Abstract

This case is based on the real-life business attempt of an immigrant entrepreneur from India who moved to Warsaw, Poland, in September 2013. Sayanjit Guha is from a middle-class family and had a dream of starting his own business. However, as he did not have a business background, circumstances were not favorable, and due to socioeconomic barriers he was not able to start his enterprise in his home country. Instead, Sayanjit moved to Poland to pursue his business venture in a new country. With support from a European colleague and the positive market demand he encountered, Sayanjit opened his Asian grocery business in Warsaw. He used his management experience to establish and run the grocery, but forces outside his control ultimately scuttled his business. His story provides an example of a systematic way to start a business and demonstrates that, despite one’s best efforts, failure is always a possibility.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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