Entrepreneurial Initiative by an International Immigrant: A Case Study on Asian Choice, Warsaw, Poland

Entrepreneurial Initiative by an International Immigrant: A Case Study on Asian Choice, Warsaw, Poland

  • Case
  • Teaching Notes
Abstract

This case is based on the real-life business attempt of an immigrant entrepreneur from India who moved to Warsaw, Poland, in September 2013. Sayanjit Guha is from a middle-class family and had a dream of starting his own business. However, as he did not have a business background, circumstances were not favorable, and due to socioeconomic barriers he was not able to start his enterprise in his home country. Instead, Sayanjit moved to Poland to pursue his business venture in a new country. With support from a European colleague and the positive market demand he encountered, Sayanjit opened his Asian grocery business in Warsaw. He used his management experience to establish and run the grocery, but forces outside his control ultimately scuttled his business. His story provides an example of a systematic way to start a business and demonstrates that, despite one’s best efforts, failure is always a possibility.

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