Entrepreneurial Coaching: The Art of Wearing Conflicting Hats

Entrepreneurial coaching comes with particular challenges compared to coaching other client groups, and this analytical case seeks to sensitize students to these specificities and discuss the associated key challenges for coaches. It puts students into the shoes of Frédéric, who, after a successful career as an entrepreneur and investor, has turned to entrepreneurial coaching. Based on Frédéric’s coaching of Julien, an entrepreneur in the high-tech energy industry, participants are encouraged to explore why and how entrepreneurial coaches face conflicting identities, the complexity for the coach to navigate within the entrepreneurial eco-system, and the challenges of a relevant use of past “careers” for a coach.