Entrepreneurial Coaching: The Art of Wearing Conflicting Hats


Entrepreneurial coaching comes with particular challenges compared to coaching other client groups, and this analytical case seeks to sensitize students to these specificities and discuss the associated key challenges for coaches. It puts students into the shoes of Frédéric, who, after a successful career as an entrepreneur and investor, has turned to entrepreneurial coaching. Based on Frédéric’s coaching of Julien, an entrepreneur in the high-tech energy industry, participants are encouraged to explore why and how entrepreneurial coaches face conflicting identities, the complexity for the coach to navigate within the entrepreneurial eco-system, and the challenges of a relevant use of past “careers” for a coach.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2023 Sage Publications, Inc. All Rights Reserved

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